Google has introduced their newest feature, Purchases on Google.  They are aiming to make buying online easier for consumers by placing a “Buy” button within the search results on mobile.  When you click on the “Buy” button, you will be taken directly to the page where you are able to make the purchase.  The transaction is handled by the merchant, but the page will be hosted by Google.  Starting out with about a dozen + retail partners, Google plans to expand their list throughout the U.S. by late 2015, early 2016.  This will definitely make shopping online a lot easier for those who rely on it often.

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